Klaviyo
WOODSANDWAVES is an innovative start-up that embraces colorful style and sustainable practices. Their towels are more than mere products; they embody a commitment to conscious living and challenge the mundane. With bold creativity and a profound respect for the environment, WOODSANDWAVES crafts lifestyle products that enrich everyday moments and elevate experiences in nature.
WOODSANDWAVES had a Klaviyo account that was functioning but underwhelming. Their emails lacked brand consistency, campaigns followed no clear structure, and automated flows were not operating as good as they should have. As a result, they were not fully leveraging the potential of their email marketing to drive engagement and increase sales.
We executed a complete overhaul of WOODSANDWAVES’ email flows and templates to prepare the brand for the critical shopping season. We also developed a strategic campaign calendar with advanced audience segmentation, resulting in the best holiday sales in company history. All while putting the vibrant and exciting nature of the brand at the forefront.
Considering seasonal bestsellers and major shopping holidays in Germany, we developed a comprehensive campaign calendar spanning from Single’s Day to Christmas. This strategic approach ensured we engaged the right audience without compromising deliverability, ultimately maximizing reach and impact.
We completely redesigned all of their email flows to boost revenue and reduce customer churn. The results speak for themselves, showcasing excellent benchmark metrics across the board.
We have found the perfect partner in Horizon Studio. Competent, efficient and sympathetic. We were able to improve all our KPIs and communication is excellent. The strong German copywriting is also a big plus.
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