The Challenge
Alpahirt is operating in one of the most challenging sectors in e-commerce - food. They have been running Google Ads for over 2 years, barely breaking even. The budget was spread among too many products and keywords.
Advertising
Google Ads
Setting the stage for high performers
Alpahirt sells traditional Swiss meat products that you can enjoy with a clear conscience. Their animals live long, fulfilling lives in the Swiss Alps, their farmers are well-paid, and their products contain no artificial additives, making them the most sustainable, ethical, and healthy meat choice.
Our Mission
We set out to make Alpahirt's advertising efforts profitable. Our strategy focused on elimiating waste and doubling down on high performing products and keywords, as well as geographic regions. To ensure to take advantage of seasonal flukes or sudden trends, we deployed an algorithm to always push the best performing products, while excluding money burners.
ROAS
+
152
%
Cost
+
-27
%
Revenue
+
11
%
Performance Max actually
Alpahirt's performance max campaigns never recouped their money until we stepped in. We used a customized google ads script to regularly determine the best products to boost with budget. We also excluded geographic regions with high costs but questionable value.
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Finding the right search terms
With a lot of historical data to pull from, we deployed another script helping us analyze the search campaigns data to eliminate the least cost effective search terms damaging both bottom line, and some even the brand itself.
Hired by Alpahirt in 2022, the Horizon team has been a great partner in managing our brand strategy, e-mail marketing, advertising and social media channels. I highly recommend them to any business seeking a partner dedicated to building a strong brand with a long-term vision.
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Adrian Hirt, CEO
+
152
%
ROAS
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